Carry the Moment with You.

Shop keepsakes

Keychains

Bestseller

Our Signature Photo Keepsakes

A series of small, wearable jewelry-inspired photo keepsakes designed to hold the soft moments you want to keep.
Each piece fits a photo — something personal, something you choose — and turns it into an accessory you can style and carry every day.

Shop now

About SomethingSoft

SomethingSoft is an editorial Photo Booth & gift shop in NYC, built around style and experience, featuring a jewelry-inspired keychain line of wearable photo keepsakes.