An editorial photobooth and jewelry-inspired photo accessories concept store in New York City.
Built around one idea —
the small, soft moments in life
deserve to be kept.
QUALITY AND SIMPLICITY
Every SomethingSoft keychain is made with a production partner we really trust. Jewelry-inspired silver finish. Functional locket detail. Slight variations from piece to piece are part of the charm.
CHERISH THE SMALL MOMENTS
The quiet ones, the soft ones —
they deserve to be kept.
WARMTH WITH STYLE
Your jewelry should hold a memory.
SomethingSoft started as an editorial photobooth space on Allen Street in the Lower East Side — four different booth styles, each inspired by real studio photography formats. A space where people came to take portraits on their own terms.
The keychain line grew from a simple question: what if the photos sitting in your camera roll, or folded in your wallet, could live somewhere more intentional?